grow your business

Are you an entrepreneur? Does your business have adequate online presence? Do you struggle to grow your customer base online? If as an entrepreneur, you can’t answer these questions comfortably then you need to have a rethink and work on employing effective digital marketing strategies for your business.

Every entrepreneur must understand that Digital marketing is essential for the success of any business. Unfortunately, so many businesses either do not have digital marketing strategy or their online presence is too weak to produce valuable results.

Gone are the days when providing valuable goods or services and maintaining a positive relationship with customers was enough to help business grow. Today your business needs to have an online presence if you want to keep up with changing demands of consumers.

Do you want to know how to effectively grow your business using digital marketing? We have outlined these tested and trusted tips below for you;

1. Know your Customers

Understand your customer’s needs and provide products/services that meet those needs. You can understand your customers need by creating a bio persona, this will help you understand them better. You can also interact with them and encourage them to provide you with feedback on how you can serve them better.

You must always ensure that your customer service is exceptional, always go extra mile when you can to please them. Your customers would not just remember your awesome service but they will also refer others to you.

2. Leverage on Social Media platforms


Social media is a very powerful tool to promote your business to prospects and returning customers. Social media is a cost-effective way of creating brand awareness and increasing business growth. Communication is usually more convenient via social media than website, so your audience can always provide feedback.

Most small businesses grow their customers by creating and managing profiles on social media. You can attract and engage your audience directly through social media and you can also run campaigns to get quick results.

3. Create Quality Content

A lot of people spend quality time searching for particular goods/services before making buying decisions. They expect to find quality content that keeps them informed about a particular product/service, how it works, reviews, customer service/experiences etc.

As an entrepreneur, you need to make sure they can find relevant information by producing quality content.

When creating content for different social media platforms, focus on delivering value in form of real time-solutions.

To perform well within search engines, you need to optimize your content with targeted keywords.

4. Analyze your SEO

Analyse seo

Organic search engine optimization is one of the oldest but yet most effective online marketing strategies. Many businesses tend to underestimate this approach because of the relatively low amount of conversions and leads which it provides which is not always immediate.

Seo is a long-term strategy, it takes time and requires a lot of patience. But the good news is, planning your SEO carefully will grant you a steady flow of relevant traffic to your website which would lead to conversion. SEO is cheap and results in high ROI.

5. Make your website unique


Designing a unique and beautiful website is important if you want to stay competitive. Create user friendly and mobile friendly website as majority of the people visiting your site would do so using their mobile phones. Be consistent with colors, use them wisely, have it at the back of your mind that colors are linked with emotions and are fantastic way to catch the attention of your customers.

6. Utilize pay-per-click advertising


You can run pay per-click adverts on a small budget, with AdWords and Facebook ads, you can set your own pricing, target keywords and audience. Google AdWords even offers free advertising credits to new advertisers.

You can use these credits to experiment with PPC advertising and get some paid traffic to your website for free.

Ladidi Jarumi

CEO / Digital Marketing Strategist

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