why digital marketing is important
  • October 11, 2020
  • Ladidi Jarumi
  • 0

I am sure that you are aware of the way technology has greatly changed the way businesses operate now especially with the Corona Virus pandemic. Businesses are utilizing the digital world to create awareness, impact, and drive more sales.

The number of people going online is increasing daily, search engines drive above 90% of all website traffic, a lot of people use their phones to search online for products/ services before making buying decisions also a lot of people tend to purchase a particular product/service from a particular brand if it appears more than once during their search.

The good news is, Digital Marketing is easy, creative and it helps you to keep up with the trends. So what are you waiting for? Get started while you go through these reasons why Digital Marketing is crucial for your business.

1. It Is Cost-Effective

Digital Marketing does require huge investments; it can be done on almost any budget. No matter how small or large your business is, you can find digital channels that work effectively and do not require much cost to be spent.

2. Increases Revenue

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Using effective Digital Marketing strategies generates more revenue for your business. A successful digital strategy creates more conversion.  Your revenue increase as a result of higher conversion rates.

Brands that use social media for marketing generate a lot of revenue compared to those brands that do not. Pay-per-click advertising, Content marketing, Email marketing, Social Media Marketing combined together result in a higher conversion rate and thus increased revenue.

3. Creates Brand Recognition

Brand recognition is one of the major goals of any business. That is because customer want to buy from brands they recognize. Social media unlike the traditional media can get your business in front of people quickly and easily. It gets customers looking at your brand even when they are not thinking about your brand or product.

Also people recognize your brand more when you are able to offer them the exact product or service they are searching for, this helps them build trust and increases your brand awareness.

4. Targeting the Right Audience

Digital Marketing helps you to know who exactly your audience are, as such you can target them specifically. Targeting in marketing serves both brands and customers, it improves marketing strategies and audience experiences, builds brand awareness and loyalty, and even leads to improved products and services. Also, targeting the right audience helps brands to reach audience in an authentic, more meaningful and personal way.

5. Equal Opportunity for businesses

Digital Marketing is open to every kind of business whether small or big. It provides equal opportunities to grow every business; it gives same opportunities for every kind of business to advertise their products or service to same audience.

6. Promotes your Business in a very Unique way

Digital marketing analyses your buyer’s behavior and convinces them according to their taste and preferences.

What you just need to do is come out of your comfort zone and start putting in efforts into strategies and plans you will need to put in to it. Digital marketing needs you be consistent, active and have a plan.

7. Facilitates Interaction

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Digital Marketing has taken over traditional Media because it gives you the opportunity to interact directly and effectively with your audience at any given time. Interacting with your audience helps you to know what exactly they need and how you can serve them better.

Digital Marketing provides you with tools to interact with your targeted audience directly, how your organization handles those engagements will determine the success of your business.

8. Provides Measurable Results

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Digital Marketing provides trackable, measurable results. Measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can have detailed information about how your customers use your website or respond to your campaigns.

 At Emiratal Digital Marketing Agency, we use results-driven digital marketing strategies to help brands increase their ROI, visibility, and engagement. So, what are you waiting for?

Ladidi Jarumi

CEO / Digital Marketing Strategist

https://emiratal.com

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