Search Engine Optimization is essential for the success of any marketing strategy, it plays a very significant role in the growth and revenue generation of businesses. Sadly, many business owners fail to invest in Digital Marketing especially SEO.
No matter how small your business is, with Seo it will begin to perform greatly with amazing results, also no matter how well your business is going, it can always be better when you invest more in your SEO.
In case you are wondering what Search Engine Optimization is, it is the process of maximizing the number of visitors to a particular website by ensuring that the site ranks top on the list of results returned by search engines.
There are three types of SEO you need for a well-rounded organic search strategy: Technical SEO, On-page SEO, and Off-page SEO.
You may be wondering what exactly the benefits of SEO for your business are, we have the key benefits below which you should pay great attention to as a business owner if you want to succeed.
1. Traffic Generation
As a business owner, getting traffic to your website is an essential aspect of Digital Marketing, if there’s no traffic on your website then there’ll definitely be no conversion. But by getting traffic from organic channels your chances of getting conversion and sales rises drastically.
If you are struggling to get traffic, focus more on your SEO, utilize social media, send emails to your loyal and prospective customers, send newsletters.
2. It’s Cost-effective
Google’s organic rankings are based on algorithm; this algorithm determines the best results for any search query. Once you create a content that the search engine finds important, it will keep directing users to it and it can continue to attract traffic for a very long period of time after its been published.
Once you make an initial investment, there’s no ongoing cost to keep attracting traffic to your content, however you need to update the page time to time to improve it as your competitor may decide to target same keywords.
Organic search is a little bit different from Paid search, as PPC involves a cost every time a prospect clicks and visits your page.
3. Better User Experience
There are many ways you can improve your website and increase user experience, this includes providing your customers with relevant information, related pictures or videos to support text, easy to navigate pages that load very fast and also making it a mobile friendly website.
This leads to a better user experience which results in more clicks, better brand recall, more customers, and higher conversion thus improving your search ranking.
4. Brand Credibility
Ranking first, second or third give your customer’s confidence that you are one of the top in your game, which gives your business a form of credibility. It shows that you are popular and many users have searched you.
But if you appear on the bottom page, users would begin to doubt your credibility because they’ll assume you are not well known.
Ranking top would result to brand awareness, because search engine optimization ensures that your product/service is easily found.
And once you remain at the top of the search engine results, you will be seen more, which would lead to the possibility of your link being clicked and a visit to your website.
5. Long-term strategy
It takes time to rank top on search engine, but once you get to the top pulling you down the list also takes so much time. Seo is a long term marketing strategy, it takes a minimum of six months for a website to maintain optimal ranking, once you get to the top pulling you down will not be easy.
6. Creates synergy
SEO integrates all your marketing strategies conducted online, this would contribute to the success of your search engine optimization efforts.
Marketing activities such as content marketing, social media campaigns, email marketing would help you get better rankings on different search engines. And when all your marketing activities are integrated and aligned towards a common goal, you’ll definitely succeed.
7. Overthrow competitors
Implementing digital marketing strategies would make your business grow, integrating all the strategies together would help you take lead amidst your competitors in the market.
When you keep advancing and being flexible to the constant changes in the digital world, you will stay ahead of your competitors.